ANALYTICS & TRACKING SETUP

Understand Your Numbers. See What Matters. Track Results.

Understanding your numbers is vital to online success. Setting up proper tracking for your website, campaigns and other online efforts will help you focus on where you are getting the best results and return. We understand the numbers that matter, focus on KPIs and educate you about what everything means. This means the ability to track traffic by source, track leads, phone calls, form fills and a complete read on your ROI.

No BS Numbers & KPI Tracking that Matters

Brick & Mortar Digital is an agency that is wholly focused on the data that matters, tracking those metrics and educating our clients about what it all means. We care far more about conversions (leads) and conversion rates than vanity metrics like impressions. Whether Google Analytics, Google Tag Manger, ad platforms, social media, rank tracking, phone calls or form fills, we’ve got your back. Finally, a true read on your numbers and reports that actually mean something. Some of our web analytics services include:

Google Analytics Setup, including GA4
Google & MS Ads Conversion Tracking Setup
Google Tag Manager
Form Conversion/Lead Tracking
Full Phone Call Tracking, with recording if desired
Conversion Rate Optimization
Search Console / Webmaster Tools Setup
UTM Tracking & Training (Helps track traffic sources)
Social Media Tracking
SEO Technical Issue Tracking
SEO Rank Tracking
Other 3rd Party Tracking Solutions

Ready to Learn More About Our Analytics Services?

Get in touch with us using the form below. We look forward to showing you why our digital advertising agency is a better fit for you. Plus, we’ll probably be best friends.

Web Analytics & Tracking Services

We provide many digital analytics services, but here are the most common:

Google Asset Setup

Google offers many free tools to help you understand your traffic sources and the effectiveness of your website/campaigns. These include Google Analytics, Google Tag Manger, Google Search Console and Google Ads. We can help setup and manage all of these platforms for you and they are a great place to start when trying to understand your numbers.

Conversion & Event Tracking

Conversions are an action that you want your website visitor to perform, such as filling out a form, making a phone call, completing a purchase, subscribing to your newsletter or watching a video. Events are everything they do while they're on your site. We will help identify which actions you should be focusing on and setup tracking to monitor those KPIs, including my traffic source.

Conversion Rate Optimization

How people interact with your website matters. This can include the content, form placement, form length, site navigation and much more. Conversion Rate Optimization is the monitoring of how your visitors interact with your website, taking recordings and data from those interactions, and making informed decisions about what you need to change on the site in order to get more conversions.

Phone Call Tracking

If you want to know where your business' phone calls are coming from or want to listen to the incoming calls for training opportunities, call tracking is for you. We can track all phone calls coming through your website and advertising, track the source of the call, and record the calls (where allowed by law). With this info you can better train your team, modify call scripts, or determine which sources are driving the most phone calls for you.

Pricing custom to your analytics needs.
Starting at $3,000 per month.

Brick & Mortar Digital helps you with setup and understanding all the ins-and-outs of these systems and their metrics.

Google Analytics & Google Tag Manager

Google Analytics reveals a wealth of information about your website. You can discover the demographics of your visitors, allowing you to drive or pivot your marketing strategy. Google Tag Manager allows you to add tags to your website and enables you to gain even more data, such as heat maps or remarketing targets. It’s a powerful tool that comes with a complicated setup, but makes conversion tracking a breeze.

Google Search Console & Bing Webmaster Tools

Google Search Console & Bing Webmaster Tools are powerful platforms for analyzing the organic traffic to your website. You see how and where your website is showing up in search results, how search engines are interpreting the information on your website and how your site ranks for particular keywords.

Ready to Track Your Results?

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We set up tracking pixels like Google Ads, CallRail, Facebook, AdRoll and any other platform, and then show you how to find and interpret this information.

Conversion Tracking & CRM Management

We know every dollar is important so we ensure accurate revenue and lead reporting through conversion tracking & CRM management. As the old adage goes, “the customer comes first.” Without customers, you don’t have a business. Our services help you to stay current on who your customers are and what they need through accurate tracking.