Running great campaigns and having top-notch SEO is a great start. But what if you could improve the number of people taking action by 10%? Even by 1% can have a huge impact in most businesses. We analyze your site, content, call-to-actions and more to help you deliver more leads and sales from your website traffic. Quick changes to pages and lasting changes to your revenue.
Conversion Rate Optimization starts with gathering data. We take into consideration your KPIs in order to set up relevant tracking and processes. Once we have customer data from your sales process, we are able to optimize your conversion process. All of this takes experts in tracking and data management. Let us help you get started.
Some of the things we look at in Conversion Rate Optimization (CRO) are:
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We provide many digital analytics services, but here are the most common:
Google offers many free tools to help you understand your traffic sources and the effectiveness of your website/campaigns. These include Google Analytics, Google Tag Manger, Google Search Console and Google Ads. We can help setup and manage all of these platforms for you and they are a great place to start when trying to understand your numbers.
Conversions are an action that you want your website visitor to perform, such as filling out a form, making a phone call, completing a purchase, subscribing to your newsletter or watching a video. Events are everything they do while they're on your site. We will help identify which actions you should be focusing on and setup tracking to monitor those KPIs, including my traffic source.
How people interact with your website matters. This can include the content, form placement, form length, site navigation and much more. Conversion Rate Optimization is the monitoring of how your visitors interact with your website, taking recordings and data from those interactions, and making informed decisions about what you need to change on the site in order to get more conversions.
If you want to know where your business' phone calls are coming from or want to listen to the incoming calls for training opportunities, call tracking is for you. We can track all phone calls coming through your website and advertising, track the source of the call, and record the calls (where allowed by law). With this info you can better train your team, modify call scripts, or determine which sources are driving the most phone calls for you.
Brick & Mortar Digital has over 20 years of experience in customizing conversion rate optimization processes. Let us help you succeed with your data.
We want your data to matter so we use ample testing in our campaigns. With testing, we can discover valuable information about your audience that we can apply to your marketing initiatives. We don’t take our word for it, we actively test and iterate to ensure we are making the best choices.
We identify and analyze your user’s behavior, such as their click behavior, browsing and purchase activities. Then, we use this information to update landing pages, ads and more. We also analyze converted user’s behavior to gain valuable insights on what makes people buy or fill out a form.
