CONTENT MARKETING

CREATE CONTENT THAT'S IMPACTFUL AND DRIVEN BY CONCRETE KPIS

“Content is King” is 100% true, and so is “Without a strategy, it’s just typing.” 

Whether talking about SEO, user engagement, PPC landing pages, or social media – what you say, how you say it, and who you say it to matters.  Just creating content isn’t enough to be successful.   Let us show you what’s up.

Start to Finish Content Creation – Discovery, Planning, Execution

We don’t just create content, we handle the entire lifecycle of content marketing.  There needs to be research into your audiences, persona development, performance analysis and reporting. So, we work with you to complete all the steps of a successful content marketing campaign.  Some of the steps we follow are:

  • Competitor and Keyword Analysis
  • Identifying Demographics, User Personas
  • Platform Identification and Considerations
  • Keyword Mapping and Content Plan Development
  • Content Development and/or Cleanup
  • Ongoing Tracking and Reporting of KPIs

 

 

Want to Learn More About Content Marketing?

Get in touch with us using the form below.  We look forward to showing you why our SEO agency is a better fit for you. Plus, we’ll probably be best friends.

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Brick & Mortar Digital has over 20 years of experience in setting up and managing digital marketing. Let us help you succeed online.

Content Is Critical For All Your Marketing Channels

Creating quality is not just for SEO. Our content can also increase Google Ad Quality Scores, enhance Social Media engagement, be used in Email Marketing campaigns, and help Conversion Rate. We make content that can be repurposed across your channels for an integrated marketing approach. When we make a quality piece of content, we don’t want it to stop at SEO.

 

Pricing custom to your SEO needs.
Starting at $3,000 per month.

Our SEO Services

Our SEO agency provides many SEO services, but here are the most common search engine optimization services.

SEO Audits & Strategy

In order to improve your SEO, it's crucial to know how well your website is performing in its current state. By running an in-depth site audit, we'll be able to identify what's currently working or not working for your site's SEO. From there, you'll receive an easy-to-understand optimization strategy, custom to your needs.

Keyword & Content Planning

A solid beginning to any SEO process is conducting serious keyword research and mapping it to pages on your site. Beginning with this research and planning is the best way to head into your SEO work with a plan. Proper content planning + technical SEO make all the difference.

Local SEO

With our local SEO services, you can benefit from more of the 3.2 billion local searches on Google every day. Custom keywords and Google My Business (GMB) optimization can help increase website visibility in the surrounding area.

Technical SEO

When a search engine can easily access, crawl, and index your webpage, it is likely to rank it higher on SERPs. We identify and resolve any inhibiting factors, such as slow site speed or poor mobile performance, to give your site the authority it deserves.

Enterprise SEO

Large websites and businesses with multiple business locations present challenges that are different than simple websites. We have extensive experience working with large websites, franchises, and brands with nationwide locations.

Content Marketing

Our experienced writing team is committed to providing you with strategic, high-quality website content that users and search engines will love. The best part? We do it all with your brand voice in mind, as frequently as you need.

More Than Words, We Create Content in Its Many Forms

Content encapsulates more than just text, it includes all the elements that makes a page enticing for users, including video and graphics. We work with graphic designers and videographers to help bring content to life.

Our SEO Process

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Step 1

SEO Audit

Before we can figure out how we can help you, we need to determine where you’re at today.  We complete a full SEO audit to assess your condition and what we’ll need to improve.

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Step 2

Strategic Plan

Without a strategy, it’s just typing.  We’re going to layout a plan of attack and let you know what we’re hitting first, why, and what’s next.

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Step 3

Technical SEO Fixes

You can’t build a great house on a cracked foundation.  We address any technical issues that will impact your site’s potential.

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Step 4

Keyword Planning

We have likely identified keywords by this point.  What pages do we want to rank for them and where are the holes?  Let’s identify a list and map them out.  We’ll setup rank tracking and stuff too.

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Step 5

Ongoing Content & Link Development

Based on our keyword plan, we will perform a combination of developing new content and improving the content that already exists on the site.  We may also develop links to these pages depending on several factors.

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Step 6

Ongoing Monitoring & Maintenance

Unfortunately, technical issues will always continue to pop up.  You will also want to know the results of all of our hard work! We will continue to monitor the website for technical issues, your keyword ranking, traffic and for new opportunities.

Our Core Beliefs

The Fastest Way to Succeed is to Help Others Succeed.

We will always focus on the success of our clients and partner agencies before focusing on our own. Because we only work with great people, we know that our mutual success is inevitable.

Take Care of People and They Will Take Care of You

Generosity and doing what’s right for others is never a bad decision. Our bottom line is measured by the strength of our relationships, our impact and our reputation.

Be a Trusted Partner, Not a Replaceable Vendor

We’re an engaged part of your team that wants to deeply understand your business and help you succeed. We’ll do whatever it takes to help get you there.

Be Honest and Transparent, Even When it Hurts

We believe in open, honest (and preferably kind) communication. We’re both potentially going to make some mistakes, need more time to do something, or need help understanding all the small details of each other’s business. Let’s talk about it.

Don’t Be an A**hole

Life’s too short to work with people you don’t like. We want to work with people we like, trust and want to look out for. You should too. Our contracts contain a “No Assholes Clause”. E.g., We work hard to get you where you want to go and do what’s right; you get us the info we need and pay us on time. Pretty easy stuff!

Fail to Plan, Plan to Fail

“Without a strategy, it’s just typing”. “Proper prior planning prevents piss poor performance.” “Measure twice, cut once.” Shall we continue? We always begin by thoroughly understanding the situation and then planning a strategy for change. This saves everyone time, money and frustration.

Ready to Say the Right Thing?

Get a Contetn Marketing proposal from Brick & Mortar Digital in 3 easy steps.

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